Your search found 117 record(s)
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1. "Cold hard facts : IEG/Performance Research study documents economy's effect on sponsors". IEG Sponsorship Report vol. 28 (9 March 2009) p. 1, 4-5.
Abstract: Presents findings from the ninth annual IEG/Performance Research Sponsorship Decision-makers Survey. Survey participants where asked questions related to company sponsorship practices, attitudes, and expected spending for 2009.
Subject File Number: 438
Subject/descriptor: Corporate sponsorship
Location: New York
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2. Thompson, Waddy. "Grant writers and corporate sponsors". NonProfit Times vol. 23 (1 June 2009) p. 16-7.
Abstract: Advice for nonprofit grant writers on crafting corporate sponsorship proposals. Includes tips on pitch letters, demographics, and following up with potential sponsors.
Subject File Number: 726
Subject/descriptor: Sponsors; Corporate sponsorship; Fundraising--corporate sponsorships; Proposal development
Location: New York
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3. Hopgood, Jane. "Practical sales tips for nonprofit properties". IEG Sponsorship Report vol. 27 (25 August 2008) p. 1-3.
Abstract: Techniques for attracting the attention of prospective corporate sponsors. Includes tips on securing meetings and developing marketing-driven partnerships. Adapted from a tutorial presented at IEG's Making Sensory conference.
Subject File Number: 726
Subject/descriptor: Sponsors; Corporate sponsorship; Fundraising--corporate sponsorships
Location: New York; DC; Cleveland; San Francisco; Atlanta
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4. Johnson, Pattie. "Approaching businesses : getting corporate support for your nonprofit". NonProfit Times vol. 22 (15 June 2008) p. 11, 17.
Abstract: Provides an overview of the various types of corporate support and suggests tips for engaging the business community.
Subject File Number: 720
Subject/descriptor: Corporate philanthropy; Corporate sponsorship; Cause-related marketing; Fundraising--corporate sponsorships; Fundraising--corporate philanthropy
Location: New York; DC; Cleveland; San Francisco; Atlanta
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5. "Strategic philanthropy survey : donors continue to receive marketing benefits gratis". IEG Sponsorship Report vol. 27 (30 June 2008) p. 1, 4-5.
Abstract: Data from the fifth annual IEG Strategic Philanthropy Study indicates that a significant percentage of nonprofits do not charge corporate donors additional fees for marketing/sponsorship benefits.
Subject File Number: 720
Subject/descriptor: Corporate philanthropy; Corporate philanthropy--surveys; Corporate sponsorship; Fundraising--surveys; Sponsors
Location: New York; Cleveland; Atlanta
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6. Tips for securing successful corporate partnerships [video recording]. New York, NY: Foundation Center. 2008. 38 minutes.
Abstract: Nancy Lublin, CEO of Do Something, speaks with Michael Seltzer about her strategies and success in partnering with corporations to support the two organizations that she has led: Dress for Success New York and Do Something. Nancy shares her tips on getting your foot in the corporate door.
Subject/descriptor: Fundraising--techniques; Corporate sponsorship
Location: Internet
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7. "Top sponsors list : who spent what in '07". IEG Sponsorship Report vol. 27 (21 January 2008) p. 1, 4-5.
Abstract: The article contains an annual ranking of U.S.-based companies spending more than $15 million on sponsorship activities.
Subject File Number: 438
Subject/descriptor: Corporate sponsorship
Location: New York; Cleveland; Atlanta
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8. Ukman, Lesa (ed.) IEG sponsorship sourcebook : the comprehensive guide to sponsors, properties, agencies and suppliers. 2009 ed. Chicago, IL: IEG, LLC. 2008. 484 p.
Abstract: Compiled for the benefit of corporations looking for sponsorship opportunities, the IEG Sponsorship Sourcebook can also be helpful for nonprofits seeking sponsors for their events. Section one includes contact name, address, and telephone and fax numbers of the 2,000 most often-mentioned sponsors, arranged alphabetically. Section two is a list of sponsors arranged by industry and section three lists the activities that they have sponsored. Sections four through seven list sponsorship opportunities for companies by location, by U.S. region and foreign country, and by category. Section eight contains a directory of sponsored events by month. Section nine lists sponsorship opportunities by attendance and budget. Section ten lists sponsorship agencies by category and section eleven lists sponsorship services and suppliers.
Call Number: REF 568 IEG 2009
Subject/descriptor: Corporate sponsorship; Sponsors; Fundraising--corporate sponsorships; Fundraising--special events
Location: New York; DC; Cleveland; San Francisco; Atlanta
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9. "Fairway to fundraising". FundRaising Success vol. 5 (May 2007) p. 40-3.
Abstract: Provides tips for planning charity golf tournaments.
Subject File Number: 760
Subject/descriptor: Fundraising--special events; Fundraising--planning; Corporate sponsorship
Location: New York
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10. "How to win friends and influence people through sponsorship". IEG Sponsorship Report vol. 26 (17 September 2007) p. 1, 4-5.
Abstract: An executive of Vattenfall, one of Europe's largest energy providers, explains how the company grew over the past five years from a local power company, in part, by employing a grassroots sponsorship strategy.
Subject File Number: 372
Subject/descriptor: Corporate sponsorship; Corporations--social aspects; Corporate philanthropy--Sweden
Location: New York
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11. "IEG survey : most nonprofits give away valuable marketing benefits". IEG Sponsorship Report vol. 26 (25 June 2007) p. 1, 4-5.
Abstract: Presents data from the fourth annual IEG Strategic Philanthropy Study.
Subject File Number: 720
Subject/descriptor: Corporate philanthropy; Corporate philanthropy--surveys; Corporate sponsorship; Fundraising--surveys
Location: New York; Cleveland; Atlanta
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12. Perlman, Seth; Chang, Karen I. "Cause marketing : how far can the quid pro quo go?". NonProfit Times vol. 21 (15 July 2007) p. 12, 14.
Abstract: Provides an overview on state and federal laws that govern cause marketing. The article notes state attorneys general are concerned that cause-marketing campaigns may mislead consumers on the relationship between the nonprofit and the commercial sponsor.
Subject File Number: 937
Subject/descriptor: Cause-related marketing; Corporate sponsorship; Sponsors; Fundraising--law and legislation; State laws regulating charitable solicitation
Location: New York; DC; Cleveland; San Francisco; Atlanta
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13. Problem-solving case study : keeping local programs from cannibalizing larger partnerships. IEG Sponsorship Report vol. 26 (26 February 2007) p. 1, 4-5.
Abstract: Experts provide advice to help Special Olympic Wisconsin maximize its sponsorship revenue while considering the interests of local chapters.
Subject File Number: 726
Subject/descriptor: Corporate sponsorship; Nonprofit organizations--case studies; Nonprofit organizations--Wisconsin
Location: New York; Cleveland; Atlanta
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14. Daellenbach, Kate; Davies, John; Ashill, Nicholas J. "Understanding sponsorship and sponsorship relationships : multiple frames and multiple perspectives". International Journal of Nonprofit and Voluntary Sector Marketing vol. 11 (February 2006) p. 73-87.
Abstract: The researchers use the illustration of a New Zealand arts sponsorship as an example. With bibliographical references.
Subject File Number: 137
Subject/descriptor: Corporate sponsorship; Corporate giving programs--analysis; Arts
Location: New York; DC
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15. Kerkman, Leah. "Charities urged to do better job of pitching marketing deals to companies". Chronicle of Philanthropy vol. 18 (9 March 2006) p. 23, 25.
Abstract: Summarizes key points made by speakers at the American Marketing Association's Nonprofit Marketing Conference. Topics covered included corporate sponsorships, nonprofit advocacy, and board members.
Subject/descriptor: Corporate sponsorship; Fundraising--administration; Board members; Nonprofit organizations--advocacy; Conferences; American Marketing Association
Location: New York; DC; Cleveland; San Francisco; Atlanta
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16. Ukman, Lesa. IEG's guide to sponsorship : everything you need to know about sports, arts, event, entertainment and cause marketing. Chicago, IL: IEG, Inc. 2006. 154 p.
Abstract: With glossary.
Call Number: 568 UKM
Subject/descriptor: Corporate sponsorship
Location: New York; DC; Cleveland; San Francisco; Atlanta
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17. Collins, Mary Ellen. "Good deal : how to secure the right business sponsorships that benefit your organization and your corporate supporters". Advancing Philanthropy vol. 12 (September-October 2005) p. 20-5.
Abstract: An introduction to current practices in soliciting corporate sponsorships, emphasizing the pragmatic aspects of the relationship between nonprofits and business.
Subject/descriptor: Corporate sponsorship; Fundraising--corporate sponsorships; Nonprofit organizations and corporations
Location: New York; DC; Cleveland; San Francisco; Atlanta
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18. Crow, Raym. Sponsorships for nonprofit scholarly & scientific journals : a guide to defining & negotiating successful sponsorships. Washington, DC: Scholarly Publishing & Academic Resources Coalition. 2005. 53 p.
Abstract: This guide explains in detail the ways that nonprofit publishers can design sponsorship arrangements with corporations, noting both risks and opportunities. Three basic steps are covered: preparation, planning, and negotiating.
Call Number: 726 CRO
Subject/descriptor: Corporate sponsorship; Fundraising--corporate sponsorships; Publishing
Location: New York; DC; Cleveland; San Francisco; Atlanta
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19. Souccar, Miriam Kreinin. "Companies show art appreciation". Crain's New York Business vol. 21 (19 December 2005) p. 17-8.
Abstract: Companies that are entering the New York market are aligning themselves with arts and cultural sponsorships. The article notes the activities of Bank of America, Target, and UBS, among others.
Subject File Number: 202
Subject/descriptor: Corporate sponsorship; Arts--corporate giving
Location: New York
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20. Souccar, Miriam Kreinin. "Sponsor walks, runs losing steam". Crain's New York Business vol. 21 (4 July 2005) p. 2-3.
Abstract: Because there are now so many charity sports events, such as walk-a-thons, it's a challenge to retain and attract new participants.
Subject File Number: 760
Subject/descriptor: Fundraising--special events; Corporate sponsorship
Location: New York
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